The Story
behind Holy Earth

HOLY EARTH began with a simple conviction: the earth matters.

We believe there is wisdom in the ancient understanding that we come from the earth, and in time, return to it.

HOLY EARTH was founded to honor that bond — between humanity, land, memory, and creation.

We create vessels of remembrance from natural earth rather than manufactured materials. We preserve rather than disguise. We reveal rather than decorate. We allow the material to remain true to its origin.

Our connection to The City of David and the ancient landscapes of the Holy Land is a natural extension of this belief.

Through our exclusive collaboration with The City of David Foundation, and through a proprietary natural binding process developed with the support of the Israel Innovation Authority, we are able to strengthen this ancient earth while preserving its essential nature.

The earth remains earth – true to itself,

unburned, undisguised, and unharmed in its essence.

In this preserved earth of Jerusalem and the Holy Land, memory is given a place of return: a quiet embrace between the one we love and the ancient earth sourced from the City of David — the biblical birthplace of Jerusalem.

What we create is more than a memorial vessel. It is a tangible expression of a timeless truth: that memory deserves origin, that return can carry meaning, and that there is dignity in being held by the sacred earth of Jerusalem.

From our workshop in Israel to the families we serve, this belief continues to guide everything we do.

The People Behind Holy Earth

Guy Barasch

Founder & CEO

Guy founded HOLY EARTH to create memorial vessels that remain true to the earth from which they are made, and to the lives they are entrusted to honor.

Elhanan Shitrit

Managing Partner

Elhanan oversees the physical operations behind HOLY EARTH, ensuring that each stage of production is handled with care, consistency, and respect for the material.

Raziel Ardestani

Artisan & Workshop Lead

Raziel leads the artisan workshop in Israel, where each HOLY EARTH vessel is shaped, layered, and finished by hand, transforming raw earth into a one-of-a-kind vessel of memory.

A Note from the Founder

I have always believed that true beauty does not come from perfection, but from authenticity.

HOLY EARTH was created from that belief – to honor memory through natural earth, ancient origin, and sacred meaning.

My hope is that every memorial vessel we create will fulfill its highest purpose: to become a sacred final place of return for a life entrusted to its care.

That purpose guides the way we shape each vessel – with respect for the earth, for its origin, and for the memory it is made to honor.