A Return to Origins
Holy Earth began with a simple conviction: that the earth matters.
We believe there is wisdom in the ancient understanding that we come from the earth, and in time, return to it.
This bond between humanity, the land, and creation has shaped the way people understood life, memory, and belonging for generations.
Holy Earth was founded to honor that relationship.
We believe that the vessel entrusted with a person's final remains should reflect the same values that give meaning to life itself: authenticity, simplicity, dignity, and respect for creation.
For this reason, we work with natural earth rather than manufactured materials. We preserve rather than disguise. We reveal rather than decorate. We allow the material to remain true to its origin.
Our connection to the City of David and the ancient landscapes of the Holy Land is a natural extension of this belief.
The archaeological earth of Jerusalem, together with the desert landscapes of Timna, the Ramon Crater, and the Negev Highlands, connects us to beginnings—to the land, to memory, to faith, and to the enduring story of creation itself.
Through our exclusive partnership with the City of David, and through a proprietary process developed with the support of the Israel Innovation Authority, we are able to preserve this ancient earth while maintaining its essential nature.
The earth remains earth.
What we create is not merely a memorial vessel, but a tangible expression of a timeless truth: that we are part of creation, that we belong to the earth from which we came, and that there is dignity in returning to it.
From our workshop in Israel to the families we serve around the world, this belief continues to guide everything we do.
Guy Barasch
Founder
Guy founded Holy Earth with a deep, personal commitment to the land and its archaeological history. His work is guided by a desire to reconnect people with a place of origin, while preserving the integrity of the material and honoring its meaning
Kenneth Johnson
Sales
Kenneth serves as the primary bridge between our studio and the families we serve. With a background in compassionate advocacy, he ensures that every family finds the right sanctuary for their story, guiding them through the selection and pre-need planning process with quiet, patient expertise.
Elhanan Shitrit
Operations
Elhanan directs the physical operations with a hands-on approach that defines the Holy Earth craft. As Operations Manager, he ensures that our workflow remains grounded in the the craft, preserving the raw, elemental character of the earth in every piece we create.
Raziel Ardestani
Artisan
Raz is the master of "Nature’s Alchemy." He oversees our artisan workshop in Israel, where he directs the intricate hand-swirling and grain-by-grain layering techniques that define our collections. He transforms raw earth into an everlasting vessel.
Amit Baram
Creative
Amit is the strategic voice and primary storyteller behind our global mission. He crafts the marketing strategies that connect our roots in Israel with families across the globe. His work ensures that the story of Holy Earth is shared with the strategic clarity and emotional resonance it deserves.
Yola Alon-Rosenshain
Design
Yola is the visual soul of Holy Earth. She curates the cinematic aesthetics that define our brand, ensuring the reverent beauty of the landscape and the desert's timeless palette are captured in every frame. Her eye for light and texture ensures that the visual identity of Holy Earth is as evocative as the land itself.
I have always been drawn to natural materials.
To earth, stone, wood, and the quiet beauty found in things shaped by time rather than manufactured for perfection.
Over the years, I found myself collecting stones from places I visited, keeping them close not because of their value, but because of the sense of connection they carried – to a place, a memory, a moment in time.
That same appreciation for authenticity has guided much of my work.
When I create something, I begin with a simple question: would this be meaningful to me? Would it reflect the quality, honesty, and sense of beauty I would want for myself and for the people I love?
Holy Earth grew from that perspective.
Every vessel is designed with deep respect for the material from which it is made and for the life it is intended to honor. The goal has never been to create something elaborate, but something true—something capable of carrying memory with dignity, simplicity, and meaning.
The earth, in its natural form, already tells a story. My role is to listen carefully and shape it with respect.
Guy Barasch
Founder, Holy Earth