The Shepherds of Holy Earth
We are a team of practitioners, craft workers, hands-on makers, immersed in the physical labor of the tempering, the molding, and the precision-honing of every vessel. We are the keepers of the elements, down-to-earth professionals who believe that to honor the soul, we must first labor with the soil.
Our Team
Our mission began not in a boardroom, but in a quiet moment of reflection among the ancient hills of Jerusalem.
For us, the Holy Land has always been a place of origin, deeply connected to our own story. At the heart of this connection lies a simple truth, echoed across generations: that we come from the earth, and to the earth we return.
We felt a responsibility, to the land, and to those who look toward it as their spiritual home.
We came to recognize that while many live their lives rooted in faith, their final resting place often remains physically separated from the soil of the Holy Land. We set out to bridge that distance.
Through an exclusive collaboration with the City of David Foundation, we are able to offer a direct, tangible connection to the earliest foundations of Jerusalem.
From our hands-on workshop in Israel to our support center in Houston, we work to ensure that this connection is preserved with care, and that the journey finds its natural completion in the earth from which it began.
Guy Barasch
Founder
Guy founded Holy Earth with a deep, personal commitment to the land and its archaeological history. His work is guided by a desire to reconnect people with a place of origin, while preserving the integrity of the material and honoring its meaning
Kenneth Johnson
Sales
Kenneth serves as the primary bridge between our studio and the families we serve. With a background in compassionate advocacy, he ensures that every family finds the right sanctuary for their story, guiding them through the selection and pre-need planning process with quiet, patient expertise.
Elhanan Shitrit
Operations
Elhanan directs the physical operations with a hands-on approach that defines the Holy Earth craft. As Operations Manager, he ensures that our workflow remains grounded in the the craft, preserving the raw, elemental character of the earth in every piece we create.
Raziel Ardestani
Artisan
Raz is the master of "Nature’s Alchemy." He oversees our artisan workshop in Israel, where he directs the intricate hand-swirling and grain-by-grain layering techniques that define our collections. He transforms raw earth into an everlasting vessel.
Amit Baram
Creative
Amit is the strategic voice and primary storyteller behind our global mission. He crafts the marketing strategies that connect our roots in Israel with families across the globe. His work ensures that the story of Holy Earth is shared with the strategic clarity and emotional resonance it deserves.
Yola Alon-Rosenshain
Design
Yola is the visual soul of Holy Earth. She curates the cinematic aesthetics that define our brand, ensuring the reverent beauty of the landscape and the desert's timeless palette are captured in every frame. Her eye for light and texture ensures that the visual identity of Holy Earth is as evocative as the land itself.
Shalom,
I am writing this from my Jerusalem, a short drive from the hills where the Prophets walked and the history of our faith was written.
My background is in design and creative direction. I have spent my career telling stories through visual mediums. But living here, walking these streets, I noticed a story that was being left unfinished.
I saw that for millions of believers around the world, Israel is a spiritual home. It is the land of the Bible, the land of promise. Yet, when it came time for the final farewell - the most significant moment in a believer’s earthly journey - the options available were often cold, industrial, and completely disconnected from that heritage.
I asked myself: Why should a life lived in faith end in a generic factory-made vessel, when it could rest in the substance of the Holy Land itself? That question became "Holy Earth".
I didn't want to build a funeral company. I wanted to build a bridge.
We are a small team of creators and custodians here in Israel. When we say our vessels contain the earth of the City of David, we mean it. We work with the excavators. We touch the soil. We oversee the curing and setting process.
My goal is simple: to offer you dignity, beauty, and a physical connection to the roots of who you are.
Thank you for allowing us to be a small part of your journey home.
With blessings from Zion,
Guy Barasch, Founder of Holy Earth